New Packaging Hits the Shelves

After many months of development, Old New Orleans Rum is hitting the shelves this week with a brand new look!

If you're familiar with the traditional
"pirate ship" motif often found on rum labels, you can see the difference we've made here. The design team consisted of Tom Williams, Ze da Luz, James Michalopoulos and myself, and this combination of talent resulted in the striking packaging you see today. The labels also are very special because they have an image of James' work inside the back label.

Michalopoulos is a painter with a wildly colorful and expressive style. He is also the mastermind behind Old New Orleans Rum, so it's a perfect fit to have his images behind the rum.

As project manager for the art department at the distillery, I get to work with James on all of these labels, and if you visit our bottling room you can see the many, many designs that have poured out of James' brain over the years. For the moment, we really love our latest look.